In this episode, we are talking with Craig Hutchison. Konrad Marshall from the Sydney Morning Herald summarised ‘Craig’ as…

Craig Hutchison or Hutchy as he is known as is chief executive and majority shareholder of the Sports Entertainment Network, a company he created 15 years ago as a tiny PR agency named Crocmedia, which later morphed into a prolific creator of syndicated sports radio content and is now a byzantine beast that owns and operates 21 radio stations across Australia, with broadcast rights to the AFL, NRL, soccer, cricket, basketball and more.

With about $70 million in annual revenue, it has turned this country boy and university dropout into a millionaire media mogul.

His portfolio is busily diversifying, too, including TV production (Rainmaker) and talent (Bravo Management), boutique events (Ballpark Entertainment) and publishing (AFL Record).

It also now, inevitably, owns part of a sporting team (National Basketball League club Melbourne United). After more than a decade of incremental acquisitions and mergers, Hutchison has built a national sports media empire – from scratch, by stealth.

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